The evian® babies are back...

Remember the evian Roller Babies video from two years ago that was part of the Live young® campaign? That was a really cool, innovative video. The international version  has almost 38.5 million views on YouTube, the US version has almost 14.5 million, and the French version almost 3.4 million views. Over 56 million views for some cute chunky cherubs dancing to Rappers Delight.

Now evian has a new babies video, but it's nothing like the original. No babies on skates; this time they're on t-shirts. People wearing evian's "baby inside" shirts are edited together flipbook style that makes the babies on the t-shirts look like they're dancing. This is the new Live young® campaign called "Baby Inside", and it comes with a twist.

Now, the vision of the Live young® campaign is that "youth is a positive, universal value that everyone shares". So, evian created this this video with an interactive angle. A user-generated version of the commercial has been released on the web at www.LetsBabyDance.evian.com. Accessible both online and through an iPhone application, you're invited into the Live young® universe, where with just a few clicks you can become an actor in the video and grab your own four frames of fame. All that's needed is a plain white t-shirt.

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Both videos are equally good, but I still prefer the original Roller babies. Take a look at both, you be the judge.

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