Things you should know before hiring an SEO search engine optimization company
Don't take your online business identity for granted.
If you are new to online marketing and SEO, you should know how much you are missing. First of all in today's market nine out of ten purchases decisions are based on a Google search, everyone knows the value of being on the first few pages of search engines results but did you realize that if you have 20 clients a month you could have 200 if your website rank high on search engine results.
Now having said that, there are still few obstacles to overcome.
There any many websites fighting for those golden search engine result spots and this means that now, you are part of a market your self (The search engine optimization market)
So what's next?
You now must choose an SEO company amongst hundreds promising all kinds of results and false guarantees. But if you take one thing and only one thing from this article, let it be this.
If in the near future when every one has their deserved spot in search engine results, online sales leads will account for 90% of your business, and right now you are hiring somebody to create an online identity for you. There are rules and regulations to search engine optimization services and many SEO companies in are more than willing to break those rules to get you a temporary spot and take your money.
Let me ask you this? would you let someone use your name to start a business? just because you don't have this market right now does not mean you should let just anyone go represent you online.
So how do you choose an SEO company?
Same way you choose your friends, meet them in person, ask a lot of questions, judge their attitude, their achievements and understand that you may just be starting a long term relationship that if done right, this SEO person might just become truly your best friend.
By Juan Fanzio
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Comments
1) Meet the people
2) Do some home work, ask them to provide you a list of clients that you can choose from for reference.
3) Research their domain name, when was it registered. They dont need to be #1 with their website but they should at least have some history. You can Google names and find out who they were associated with before their current venture.
4) Stay away if they outsource their linking, the web is loaded with spam from 1000 links for 10 dollar scams, your reputation is on the line. They should be able to provide you with a list of sites they use for linking.
5) Never give up control of your domain, you need to control the registrar and have control/access to the hosting company.
This is just a few things you need to know.
Up until the spring we had a local company doing our online marketing a company that we met in person on several occasions and they did pretty good for us. We have a person in our office who took on dealing with the website and stuff who self proclaimed themself as a knowledgeable internet person who has a friend in the industry – The end result has been total disaster.