
The future of marketing is already shifting 100% to the internet, but it's taking a lot longer that it should have. These are some of the reasons why.
Before the internet become popular, the media was the only place to go if you wanted to reach large audiences. That's not the case today.
If you look at the media like a simple business, such as a bakery (which owns an oven, bakes bread and sells it for money), the media is not much different.
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